Understanding American Culture – From Jakarta With Love
The influence of western culture is prevalent in Indonesia; Jakarta more specifically. Hundreds of malls filled with western stores such as Louis Vutton, Nike and H&M. The advertisements showing typical pretentious stock photos of happy white families which we are accustomed to in the states. You can hear “Closer” (for the millionth time) by the American duo, The Chainsmokers, playing throughout the mall. While you are walking you can’t help notice the eyes which gawk and stare at you as if are some kind of alien. Bule, Indonesian-slang for a western-looking person, is often shouted out at you.
I was not fully aware of the scope of American influence before I came to Jakarta. American culture can be found in many aspects of everyday life that you may not realize. From language to the rise of popular American west coast- urban street brands such as, Vans and Thrasher.
I considered the United States to have a good reputation globally. I thought we would be perceived as intelligent and forward-thinking. The stereo-types I hear about America are mixed. People consider the citizens good people but often times view the government as controlling and out to ruin the world. When meeting new people, the first question that is often asked is, “Did you vote for Trump?” I must choose my words wisely when answering this question and try to educate them as cordially as possible on the messy politics of America.
But for the most part the stereotypes which are though about America are often taken from movies and television. Which is a idealistic view of American people and their beliefs. White people are often put on a pedestal as in movies they are seen as the most beautiful. The girls get a romanticized view of what American men as some how a superior race of human beings. Which is bull****.
By: Logan Cayton, From Jakarta With Love